References

• 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
• 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
• 2012The effect of electronic word of mouth on brand image and purchase intention874 cited
• 2015Consumer Behavior, Buying, Having, and Being420 cited
• 2009Consumer Behavior: Buying, Having, and Being (8th ed.)382 cited
• 2017Social media usage, electronic word of mouth and purchase-decision involvement176 cited
• 2016eWOM, eReferral and gender in the virtual community138 cited
• 2013RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS47 cited
• 2018Factors influencing consumers' purchase intention towards online group buying in Malaysia35 cited
• 2021Pengaruh Brand Image, Perceived Quality, dan eWOM terhadap Purchase Intention Mobil di Jakarta14 cited
• 2019The Effects of Celebrity Endorsement towards Purchase Intention among Students in One Public University in Malaysia12 cited
• 2019Pengaruh Celebrity Endorsement terhadap Purchase Intention melalui Brand Image sebagai Variabel Intervening9 cited

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