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PEMANFAATAN TEORI KOMUNIKASI PERSUASIF PADA PENELITIAN E-COMMERCE DI ERA DIGITAL
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2020Penelitian Kepustakaan (Library Research) dalam Penelitian Pendidikan IPA918 cited
  • 2015Consumer Behavior, Buying, Having, and Being418 cited
  • 2010Teori - teori psikologi sosial381 cited
  • 2015An Action-Based Model of Cognitive-Dissonance Processes201 cited
  • 2017Synthetic Experiences: How Popular Culture Matters for Images of International Relations122 cited
  • 2013The Influence of Cognitive Dissonance on Retail Product Returns114 cited
  • 2016Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian42 cited
  • 2016Transmission creep41 cited
  • 2012Cognitive Dissonance and Its Impact On Consumer Buying Behaviour31 cited

Cited by

  • 2022The Campaign as A Tale: Pelatihan Penggunaan Teknik Storytelling dalam Kampanye Marketing Communication Yayasan Kakak Asuh Bekasi2 cited

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