SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Pengaruh social media marketing, product quality, dan store atmosphere terhadap purchase intention dengan brand image sebagai variabel mediasi pada coffee shop di Aceh
16 references·1 citing·46 second hop
Pengaruh social media marketing, product quality, dan store atmosphere terhadap purchase intention dengan brand image sebagai variabel mediasi pada coffee shop di Aceh (2022)Pengaruh social media marketing, product …Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust (2020)Impact of Social Media Market…The impact of brand image, product quality and price on purchase intention of smartphone. (2019)The impact of brand image, pr…An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market (2018)An examination of the factors…The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention (2016)The Impact of Store Atmospher…The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)The influence of social media…Effect of Store Atmosphere on Consumer Purchase Intention (2015)Effect of Store Atmosphere on…Effects of green brand on green purchase intention (2014)Effects of green brand on gre…BUSINESS RESEARCH METHODS, TWELFTH EDITION (2014)BUSINESS RESEARCH METHODS, TW…The Impact of Social Media Marketing on Brand Loyalty (2012)The Impact of Social Media Ma…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Twitter: a Viable Marketing Tool for SMEs? (2010)Twitter: a Viable Marketing T…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Manajemen Pemasaran Jasa (2006)Manajemen Pemasaran JasaManajemen pemasaran jasa (2002)Manajemen pemasaran jasaManajemen Pemasaran 2 (2002)Manajemen Pemasaran 2MANAJEMEN KUALITAS DALAM INDUSTRI JASA (1997)MANAJEMEN KUALITAS DALAM INDU…STRATEGI PEMASARAN IKLAN DIGITAL DALAM PENGAMBILAN KEPUTUSAN BERBASIS ONLINE (2022)STRATEGI PEMASARAN IKLAN DIGI…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Satisfaction: a behavioral perspective on the consumer (2010)Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry (2017)The Impact of Artificial Intelligence on Branding (2021)The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention (2020)Generous charity to preserve green image? Exploring linkage between strategic donations and environmental misconduct (2020)Role of customers in circular business models (2021)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)The sharing economy: Why people participate in collaborative consumption (2015)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Whence Consumer Loyalty? (1999)Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market (2021)Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)The impact of initial consumer trust on intentions to transact with a web site: a trust building model (2002)Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)Digital Marketing's Influence on Consumer Purchasing Decision: A Case Study in Iraq (2022)Managing supply chain risk through supply chain integration and quality management culture (2023)The Impact of Social Media Marketing on Mental Image of Electronic Stores Customers at Jordan (2023)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The effect of social media on firm performance (2017)The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019)Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors (2021)PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Persepsi Pada Pelanggan Dian Comp Ambarawa) (2017)PENGARUH BAURAN PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAYBELLINE DI KOTA PADANG (2019)Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada Pusaka Kebaya di Singaraja (2020)The Influence of Customer Satisfaction, Switching Cost and Trusts in a Brand on Customer Loyalty – The Survey on Student as im3 Users in Depok, Indonesia (2014)The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty (2020)FAKTOR-FAKTOR KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) (2021)Analisis SWOT Financial Technology (Fintech) Pembiayaan Perbankan Syariah Di Indonesia (Studi Kasus 4 Bank Syariah Di Kota Medan) (2018)KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (2018)MODEL KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN PADA MARKETPLACE: KUALITAS PRODUK DAN KUALITAS PELAYANAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) (2022)
this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2002Manajemen Pemasaran 22,715 cited
  • 2006Manajemen Pemasaran Jasa1,028 cited
  • 2002Manajemen pemasaran jasa852 cited
  • 2015The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors680 cited
  • 2012The Impact of Social Media Marketing on Brand Loyalty471 cited
  • 2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market286 cited
  • 2014Effects of green brand on green purchase intention238 cited
  • 2020Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust168 cited
  • 2010Twitter: a Viable Marketing Tool for SMEs?151 cited
  • 2015Effect of Store Atmosphere on Consumer Purchase Intention100 cited
  • 1997MANAJEMEN KUALITAS DALAM INDUSTRI JASA94 cited
  • 2016The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention86 cited
  • 2014BUSINESS RESEARCH METHODS, TWELFTH EDITION

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

46 cited
  • 2019The impact of brand image, product quality and price on purchase intention of smartphone.27 cited
  • Cited by

    • 2022STRATEGI PEMASARAN IKLAN DIGITAL DALAM PENGAMBILAN KEPUTUSAN BERBASIS ONLINE8 cited