Diversity Management for Competitive Advantage: A Multigenerational Perspective during the COVID-19 Pandemic

Abstract

This paper is an examination of generational diversity in the workplace and how organisations can leverage the benefits of these differences during the Covid -19 pandemic to build resilient teams for sustainable competitive advantage. The salient points are that multigenerational differences do exist and if managers overly emphasize them they tend to negatively affect the workplace compared to when the differences are highlighted for team motivation and building reasons. Due to the effects of the Pandemic on the workplace, most notable - the working from home arrangements, social distancing, etc., organisations now need managers who can build crisis resilient teams by blending the likely generational traits through team work, team building activities for improved employee engagement and communication, and last by not the least, match employee rewards with employee expectations during the Pandemic.

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