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Prosocial messaging during the COVID-19 pandemic: a longitudinal examination of email advertisements
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Prosocial messaging during the COVID-19 pandemic: a longitudinal examination of email advertisements (2022)Prosocial messaging during the COVID-19 p…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…Emotional responses to prosocial messages increase willingness to self-isolate during the COVID-19 pandemic (2020)Emotional responses to prosoc…Covid-19 as cultural trauma (2020)Covid-19 as cultural traumaBrands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)Brands Taking a Stand: Authen…Uniting the Tribes: Using Text for Marketing Insight (2019)Uniting the Tribes: Using Tex…Organizing resilience as adaptive-transformational tensions (2018)Organizing resilience as adap…Distress, Worry, and Functioning Following a Global Health Crisis: A National Study of Americans’ Responses to Ebola (2017)Distress, Worry, and Function…Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management (2016)Managing the Tensions at the …Instrumental and/or Deliberative? A Typology of CSR Communication Tools (2014)Instrumental and/or Deliberat…Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)Perceived Organizational Moti…How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)How can corporate social resp…Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective (2009)Vulnerability and Resilience …INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)INTEGRATED MARKETING COMMUNIC…An assessment of strategic corporate philanthropy on perceptions of brand equity variables (2005)An assessment of strategic co…Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts (1997)Using a hierarchy-of-effects …Interpretive themes in relational communication (1984)Interpretive themes in relati…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)Collaborative Value Creation (2012)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness Through Work (2017)Advances in Consumer Research (2025)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Corporate Social Performance–Corporate Financial Performance Behavioral Model for Consumers (2006)Strategic management a stakeholder approach (2010)Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach (2012)Naturalistic viewpoints in psychological research (1969)SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION (1975)Social intercourse: From greeting to goodbye (1978)Relationship Marketing and Distribution Channels (1995)Resilience: Talking, Resisting, and Imagining New Normalcies Into Being (2010)Absorptive Capacity and Information Systems Research: Review, Synthesis, and Directions for Future Research1 (2012)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy (2007)Investigating the service brand: A customer value perspective (2008)The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Capabilities, Proactive CSR and Financial Performance in SMEs: Empirical Evidence from an Australian Manufacturing Industry Sector (2011)Proactive CSR: An Empirical Analysis of the Role of its Economic, Social and Environmental Dimensions on the Association between Capabilities and Performance (2012)Strategic CSR: A Concept Building Meta‐Analysis (2019)Nationwide Longitudinal Study of Psychological Responses to September 11 (2002)A Second Look at Prior Trauma and the Posttraumatic Stress Disorder Effects of Subsequent Trauma (2008)Media exposure to mass violence events can fuel a cycle of distress (2019)Research priorities for the COVID‐19 pandemic and beyond: A call to action for psychological science (2020)Technology as a coping tool during the coronavirus disease 2019 (COVID‐19) pandemic: Implications and recommendations (2020)A New Product Growth for Model Consumer Durables (1969)Telling more than we can know: Verbal reports on mental processes. (1977)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)Natural language processing (NLP) in management research: A literature review (2020)Better Marketing for a Better World (2021)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)A theory of human motivation. 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(2003)A Brief Measure for Assessing Generalized Anxiety Disorder (2006)Barriers and facilitators of adherence to social distancing recommendations during COVID-19 among a large international sample of adults (2020)Considering Emotion in COVID-19 Vaccine Communication: Addressing Vaccine Hesitancy and Fostering Vaccine Confidence (2020)The psychological impact of quarantine and how to reduce it: rapid review of the evidence (2020)Don’t get it or don’t spread it: comparing self-interested versus prosocial motivations for COVID-19 prevention behaviors (2021)
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References

  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,456 cited
  • 1984Interpretive themes in relational communication1,297 cited
  • 2010How can corporate social responsibility activities create value for stakeholders? A systematic review1,077 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
  • 2019Uniting the Tribes: Using Text for Marketing Insight741 cited
  • 2011Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR555 cited
  • 1997Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts553 cited
  • 2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions331 cited
  • 2020Emotional responses to prosocial messages increase willingness to self-isolate during the COVID-19 pandemic225 cited
  • 2017Distress, Worry, and Functioning Following a Global Health Crisis: A National Study of Americans’ Responses to Ebola224 cited
  • 2009Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective205 cited
  • 2014Instrumental and/or Deliberative? A Typology of CSR Communication Tools202 cited
  • 2005An assessment of strategic corporate philanthropy on perceptions of brand equity variables

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195 cited
  • 2016Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management170 cited
  • 2018Organizing resilience as adaptive-transformational tensions147 cited
  • 2020Covid-19 as cultural trauma95 cited
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