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Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century
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Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century (2022)Post-Pandemic Reflections on Challenges a…Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Progress in partial least squ…“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances (2022)“PLS-SEM: indeed a silver bul…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses! (2020)Beyond a tandem analysis of S…Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Predictive model assessment i…Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling (2018)Addressing Endogeneity in Int…Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach (2017)Treating Unobserved Heterogen…PLS-SEM or CB-SEM: updated guidelines on which method to use (2017)PLS-SEM or CB-SEM: updated gu…Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017)Marketing survey research bes…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Critical analysis of Big Data challenges and analytical methods (2016)Critical analysis of Big Data…Big Data consumer analytics and the transformation of marketing (2015)Big Data consumer analytics a…Beyond the hype: Big data concepts, methods, and analytics (2014)Beyond the hype: Big data con…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Big data and predictive analytics for supply chain and organizational performance (2016)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)PLS-SEM: Indeed a Silver Bullet (2011)Partial least squares structural equation modeling (PLS-SEM) (2014)Big data: The next frontier for innovation, competition, and productivity (2011)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Challenges of Big Data analysis (2014)Machine learning on big data: Opportunities and challenges (2017)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)CRITICAL QUESTIONS FOR BIG DATA (2012)Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices (2018)Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review (2020)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Understanding Attitudes and Predicting Social Behavior (1980)The partial least squares approach for structural equation modeling. (1998)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Partial Least Squares Structural Equation Modeling (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)PLS-SEM’s most wanted guidance (2022)Improving PLS-SEM use for business marketing research (2023)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)
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References

  • 2018When to use and how to report the results of PLS-SEM33,063 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R12,794 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,372 cited
  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis6,229 cited
  • 2017PLS-SEM or CB-SEM: updated guidelines on which method to use5,972 cited
  • 2019Predictive model assessment in PLS-SEM: guidelines for using PLSpredict5,335 cited
  • 2014Beyond the hype: Big data concepts, methods, and analytics4,409 cited
  • 2016Critical analysis of Big Data challenges and analytical methods2,183 cited
  • 2022Progress in partial least squares structural equation modeling use in marketing research in the last decade1,638 cited
  • 2015Big Data consumer analytics and the transformation of marketing1,377 cited
  • 2018Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling1,306 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2017Marketing survey research best practices: evidence and recommendations from a review of JAMS articles1,142 cited
  • 2020Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!

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1,036 cited
  • 2022“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances707 cited
  • 2017Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach530 cited
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