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Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains

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References

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2008

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Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

490 cited

2001Conceptual and operational aspects of brand loyalty: an empirical investigation480 cited

1990International Marketing Review414 cited

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2022The role of customer orientation in creating customer value in fast-food restaurants22 cited
2024Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image10 cited