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This study aims to test: 1) the influence of green organizational culture on innovative green behavior, 2) the role of ethical leadership in moderating the influence of green organizational culture on innovative green behavior. This research was conducted with a survey and involved all Batik Small & Medium Enterprises (SMEs) employees in Berbah subdistrict, Sleman, Yogyakarta, Indonesia. The number of employees is 115 people and work in 12 SMEs. The researcher used mixed methods (quantitative and qualitative) to obtain factual data. Interviews and questionary were data carried out. Researchers used the qualitative method by conducting in-person interviews of SMEs owners and workers. Instrument tests use confirmatory factor analysis and reliability tests. The research instruments are examined using confirmatory factor analysis and reliability tests. The hypothesis testing is done by simple regression and moderation regression. Hypothesis test results show that green organizational culture positively affects innovative behavior, and ethical leadership moderates the influence of green organizational culture on innovative green behavior. The results of this study have theoretical implications and managerial implications that are beneficial to leaders in improving innovative environmentally friendly behaviors. Given the lack of analysis of the role of ethical leadership in increasing the influence of green organizational culture on innovative behavior that is environmentally friendly, further research is needed in the future.
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