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The strengths of fashion film series: The effects on character empathy and brand anthropomorphism
16 references·0 citing·48 second hop
The strengths of fashion film series: The effects on character empathy and brand anthropomorphism (2022)The strengths of fashion film series: The…Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Humanizing brands: When brand…The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)The Extended Transportation-I…When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism (2012)When Brands Seem Human, Do Hu…Brand Performances in Social Media (2012)Brand Performances in Social …When We Need A Human: Motivational Determinants of Anthropomorphism (2008)When We Need A Human: Motivat…The Function of Fiction is the Abstraction and Simulation of Social Experience (2008)The Function of Fiction is th…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Sympathy and Empathy: Emotional Responses to Advertising Dramas (2003)Sympathy and Empathy: Emotion…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Using Drama to Persuade (1989)Using Drama to PersuadeThe Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship (1989)The Effect of Advertising on …Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2008The Function of Fiction is the Abstraction and Simulation of Social Experience1,342 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 2008When We Need A Human: Motivational Determinants of Anthropomorphism809 cited
  • 2003Sympathy and Empathy: Emotional Responses to Advertising Dramas614 cited
  • 2012When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism549 cited
  • 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me445 cited
  • 1989Using Drama to Persuade420 cited

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  • 1989The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship398 cited
  • 2012Brand Performances in Social Media396 cited
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