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ArticleMarketing Performance Assessment

Steve Baron1991

Article1991

Marketing Performance Assessment

Steve Baron · T. V. Bonoma · B. H. Clark

119 citations·0/0 files stored·Journal of the Operational Research Society

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Marketing and Advertising Strategies Accounting and Organizational Management Consumer Market Behavior and Pricing

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2009Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance 2004The STEP Scale: A Measure of Short-Term Export Performance Improvement 2007Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration 2002Measures of Marketing Success:2010Measuring marketing performance: a review and a framework 2000A Conceptual Framework of the Determinants of Export Performance 1996Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages 2009Marketing strategy and marketing performance measurement system: Exploring the relationship

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Year1991

Typearticle

Published1991-02-01

VenueJournal of the Operational Research Society

ISSN-L0160-5682

Languageen

Citations119

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/jors.1991.36

openalex_workW4289258358

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