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• 2009Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance194 cited
• 2004The STEP Scale: A Measure of Short-Term Export Performance Improvement189 cited
• 2007Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration122 cited
• 2002Measures of Marketing Success:118 cited
• 2010Measuring marketing performance: a review and a framework108 cited
• 2000A Conceptual Framework of the Determinants of Export Performance104 cited
• 1996Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages104 cited
• 2009Marketing strategy and marketing performance measurement system: Exploring the relationship102 cited
• 1991A data envelopment analytic model for assessing the relative efficiency of the selling function93 cited
• 2012Inter-organizational relationships and strategy quality in green supply chains — Moderated by opportunistic behavior and dysfunctional conflict81 cited
• 2010Strategic marketing and business performance: A study in three European ‘engineering countries’78 cited
• 2005Organizational motivation, opportunity and ability to measure marketing performance62 cited
• 2001Market Orientation62 cited