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Improving Marketing Performance through Digital Marketing for Micro Business Actors in the Trade Sector Registered at the Cooperatives and SMEs Service Office
16 references·0 citing·36 second hop
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References

  • 2014METODE PENELITIAN Kuantitatif, Kualitatif dan R&D14,569 cited
  • 2016Metode Penelitian Kuantitatif 20164,120 cited
  • 2019A Critical Review of Digital Marketing308 cited
  • 2018A Critical Review of Digital Marketing303 cited
  • 2019Digital Marketing Strategy: An Integrated Approach to Online Marketing254 cited
  • 2010Micro, Small and Medium Enterprises’ Activities, Income Level and Poverty Reduction in Ghana – A Synthesis of Related Literature178 cited
  • 2015Defining Small and Medium Enterprises: A Critical Review160 cited
  • 2018Challenges to Indian micro small scale and medium enterprises in the era of globalization153 cited
  • 2017What Drives Green Product Development and How do Different Antecedents Affect Market Performance? A Survey of Italian Companies with Eco‐Labels139 cited
  • 2016Metode Penelitian Kuantitatif115 cited
  • 2021The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia102 cited
  • 2011Development of Micro, Small and Medium Enterprises and Their Constraints: A Story from Indonesia83 cited
  • 2020The role of financial technology on development of MSMEs77 cited
  • 2020Mobile payment transaction on MSMEs39 cited

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2021
Role of Lean Six Sigma in the Indian MSMEs during COVID-19
35 cited
  • 2015Marketing and Government Policy on MSMEs in Indonesian: A Theoretical Framework and Empirical Study31 cited
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