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Live streaming strategy under multi-channel sales of the online retailer · Study

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ArticleLive streaming strategy under multi-channel sales of the online retailer

Meng Zhao2022

Article2022

Live streaming strategy under multi-channel sales of the online retailer

Meng Zhao · Jiali Ren · Zhihua Hao

110 citations·0/0 files stored·Electronic Commerce Research and Applications

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2018The role of live streaming in building consumer trust and engagement with social commerce sellers 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement 2016Why do people watch others play video games? An empirical study on the motivations of Twitch users 2006Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions 2014Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents 2021How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

Cited by

2023Spillover effects of live streaming selling in a dual-channel supply chain 2024Channel Choice in Live Streaming Commerce 2023Influencer selection and strategic analysis for live streaming selling 2023Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer

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2023Live streaming channel strategy of an online retailer in a supply chainarticle · 7 shared references 2022A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kongarticle · 7 shared references 2021Optimal decisions and coordination of live streaming selling under revenue‐sharing contractsarticle · 6 shared references 2022The impact of cross-selling on managing consumer returns in omnichannel operationsarticle · 6 shared references 2024Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularityarticle · 6 shared references 2022Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication stylearticle · 5 shared references

Details

Year2022

Typearticle

Published2022-08-04

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations110

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.elerap.2022.101184

openalex_workW4289779136

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2023Influence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing

2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis

2023Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer

2023Strategic introduction of live-stream selling in a supply chain