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Strategic introduction of live-stream selling in a supply chain · Study

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ArticleStrategic introduction of live-stream selling in a supply chain

Shanshan Wang2023

Article2023

Strategic introduction of live-stream selling in a supply chain

Shanshan Wang · Xin Guo

49 citations·0/0 files stored·Electronic Commerce Research and Applications

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design 2018The role of live streaming in building consumer trust and engagement with social commerce sellers 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective 2014Marketplace or Reseller?2007The Bright Side of Supplier Encroachment 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms

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2024Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products 2024Quality-differentiated distribution strategies between live streaming and online channels 2024Manufacturer encroachment through live streaming considering consumer disappointment aversion 2024Deliberate shortage in live-streaming commerce

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2024Channel Choice in Live Streaming Commercearticle · 14 shared references 2023Live streaming channel strategy of an online retailer in a supply chainarticle · 12 shared references 2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysisarticle · 11 shared references 2024Live streaming channel and product assortment with both national and store brand productsarticle · 11 shared references 2024The Streamer's sales strategy choice considering sales effortarticle · 11 shared references 2022Channel Expansion Strategies in the Presence of Asymmetric Competitive Retail Platformsarticle · 11 shared references

Details

Year2023

Typearticle

Published2023-09-18

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations49

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.elerap.2023.101315

openalex_workW4386832819

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2024

Strategic adoption of the recommender system under online retailer competition and consumer search

2023The live-streaming e-commerce mode selection under competition: self-run or third-party?