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Deliberate shortage in live-streaming commerce · Study

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ArticleDeliberate shortage in live-streaming commerce

K. Li2024

Article2024

Deliberate shortage in live-streaming commerce

K. Li · Yao Song · Yongjian Li · Zhongbin Wang

23 citations·0/0 files stored·Omega

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2000Foundations of Inventory Management 2018The role of live streaming in building consumer trust and engagement with social commerce sellers 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement 1991Scarcity effects on value: A quantitative review of the commodity theory literature 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective 2002The Market Valuation of Internet Channel Additions

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Year2024

Typearticle

Published2024-10-17

VenueOmega

ISSN-L0305-0483

Languageen

Citations23

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.omega.2024.103201

openalex_workW4403501241

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