References

• 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
• 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
• 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
• 2014Marketplace or Reseller?786 cited
• 2007The Bright Side of Supplier Encroachment747 cited
• 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
• 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
• 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
• 2012Supplier Encroachment Under Asymmetric Information515 cited
• 2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing467 cited
• 2015Quality in Supply Chain Encroachment458 cited
• 2021Channel Structures of Online Retail Platforms449 cited
• 2011Firm Strategies in the “Mid Tail” of Platform-Based Retailing448 cited
• 2012Competition and Coordination in Online Marketplaces