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The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature
13 references·0 citing·36 second hop
The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature (2021)The Effects of Promotional Mix Strategies…Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses (2018)Online Marketing Strategies f…Effects of Marketing Mix on Sales Performance: A Case of Unga Feeds Limited (2017)Effects of Marketing Mix on S…A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry (2017)A Study on the Effects of Sal…The Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product (2015)The Review of How Sales Promo…Effects of Personal Selling on Sales: A Case of Women Groups in Imenti North District, Meru County, Kenya (2015)Effects of Personal Selling o…Effect of Promotion on Product Awareness (A Case Study of A Reputable Organization in the Brewery Sub-Sector of the Manufacturing Industry) (2014)Effect of Promotion on Produc…Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria (2013)Impact of Marketing Strategy …Influence of promotional strategies on banks performance (2012)Influence of promotional stra…PROMOTION AS INSTRUMENT OF MARKETING MIX (2011)PROMOTION AS INSTRUMENT OF MA…Impact of Sales Promotion on Organizations' Profitability and Consumer's Perception in Pakistan (2011)Impact of Sales Promotion on …A THEORETICAL AND EMPIRICAL EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES (2010)A THEORETICAL AND EMPIRICAL E…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…Research Methods for Business Students (2003)Research Methodology: Methods and Techniques (2004)The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category (2016)Theory of games and economic behavior (2019)Dynamic Version of the Economic Lot Size Model (1958)Identifying the Deal Prone Segment (1978)A Taxonomy for Supply Chain Management Literature (2004)Unveiling the relationship between the transaction timing, spending and dropout behavior of customers (2014)Microeconometric models of consumer demand (2019)Principles of Marketing (1972)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Exploring the success factors for examining the potential of manufacturing system output (2018)Influence of Marketing Strategies on the Performance of SMEs: Evidence from Abuja SMEs (2021)Evaluation on e-marketing exposure practice to minimize the customers’ online shopping purchase regret (2022)The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time (2005)Store Image Factors Influencing Store Choice among Sportswear Consumers: Baseline Findings from South Africa (2013)The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria (2021)Marketing communications’ dimensions and brand loyalty in the banking sector (2023)On the Evaluation of Structural Equation Models (1988)Challenges and business models for mobile location-based services and advertising (2011)The Impact of Stereoscopic Three-Dimensional (3-D) Advertising (2012)Price or Convenience: What Is More Important for Online and Offline Bookings? A Study of a Five-Star Resort Hotel in Taiwan (2020)The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry (2021)Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian (2022)Price Search in the Retail Grocery Market (1996)The Decomposition of Promotional Response: An Empirical Generalization (1999)Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Dynamic Version of the Economic Lot Size Model (2004)How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty (2023)Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry (2021)Digital Marketing Strategies for Small Businesses (2025)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
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References

  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
  • 2013Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria59 cited
  • 2017A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry59 cited
  • 2018Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses41 cited
  • 2010A THEORETICAL AND EMPIRICAL EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES40 cited
  • 2017Effects of Marketing Mix on Sales Performance: A Case of Unga Feeds Limited19 cited
  • 2011PROMOTION AS INSTRUMENT OF MARKETING MIX17 cited
  • 2015Effects of Personal Selling on Sales: A Case of Women Groups in Imenti North District, Meru County, Kenya17 cited
  • 2011Impact of Sales Promotion on Organizations' Profitability and Consumer's Perception in Pakistan17 cited
  • 2012Influence of promotional strategies on banks performance17 cited
  • 2015The Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product15 cited
  • 2014Effect of Promotion on Product Awareness (A Case Study of A Reputable Organization in the Brewery Sub-Sector of the Manufacturing Industry)11 cited

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