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Human decision making may be best understood as a triad involving culture, explicit as well as implicit processes. At the level of a single human individual, decision making depends on a variety of processes: some are more explicit whereas others take on a more implicit nature. These two types of processes produce and are, in turn, influenced by, among other things, human culture. This chapter examines human decision making, beginning with a discussion on the uniqueness of human cognition. It explores the nature of explicit and implicit processes, and how they interact, and concludes by incorporating culture into decision making.
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