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Pricing strategy in a dual-channel supply chain with overconfident consumers
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References

  • 2005CEO Overconfidence and Corporate Investment3,686 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 1999Overconfidence and Excess Entry: An Experimental Approach2,226 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2006Paying Not to Go to the Gym1,187 cited
  • 2000Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence1,087 cited
  • 2001Overconfidence, Arbitrage, and Equilibrium Asset Pricing951 cited
  • 1982A progress report on the training of probability assessors859 cited
  • 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
  • 2004The Complementarity of Information Technology Infrastructure and E-Commerce Capability: A Resource-Based Assessment of Their Business Value726 cited
  • 2006Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel654 cited
  • 2001The nature of information and overconfidence on venture capitalists' decision making591 cited
  • 2012Pricing policies in a dual-channel supply chain with retail services443 cited
  • 2004Competitive pricing of mixed retail and e-tail distribution channels

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407 cited
  • 2016Price and quality decisions in dual-channel supply chains399 cited
  • 2008Price and service competition of supply chains with risk-averse retailers under demand uncertainty343 cited
  • Cited by

    • 2023Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?43 cited
    • 2023Consumers’ free riding: Pricing and retailer service decisions in a closed-loop supply chain22 cited
    • 2023Decisions of pricing and delivery-lead-time in dual-channel supply chains with data-driven marketing using internal financing and contract coordination17 cited
    • 2024Optimal marketing strategies for live streaming rooms in livestream e-commerce17 cited
    • 2025Strategic implications of consumer overconfidence for pricing and live-streaming in a platform service supply chain15 cited