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Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity
16 references·0 citing·49 second hop
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References

  • 1974An approach to environmental psychology7,295 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1989What Constitutes a Theoretical Contribution?4,164 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited
  • 2010The Oxford Handbook of Cognitive Linguistics2,135 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 2002Maximizing versus satisficing: Happiness is a matter of choice.1,817 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2015Service Research Priorities in a Rapidly Changing Context1,469 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2001Congruency of scent and music as a driver of in-store evaluations and behavior

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1,154 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
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