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Building a warm and competent B2B brand personality
16 references·1 citing·43 second hop
Building a warm and competent B2B brand personality (2022)Building a warm and competent B2B brand p…Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Purposeful Sampling for Quali…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…Universal dimensions of social cognition: warmth and competence (2006)Universal dimensions of socia…A Multicomponent Conceptualization of Authenticity: Theory and Research (2006)A Multicomponent Conceptualiz…When Good Brands Do Bad (2004)When Good Brands Do BadA model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Value Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy (2000)Value Creation Versus Value C…Strategies for Theorizing from Process Data (1999)Strategies for Theorizing fro…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Building Theories from Case Study Research (1989)Building Theories from Case S…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries (2024)Rebranding after internationa…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Qualitative Analysis for Social Scientists (1987)Qualitative Data Analysis: An Expanded Sourcebook (1994)Validity, reliability, and generalizability in qualitative research (2015)Purposive sampling: complex or simple? Research case examples (2020)A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Motivation and Personality (1997)Subjective well-being: Three decades of progress. (1999)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across NationsCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (Second Edition), by HofstedeGeert. Thousand Oaks, CA: Sage, 2001 (2002)The weirdest people in the world? (2010)Nature of Prejudice (1954)The Handbook of Social Psychology (1969)A power primer. (1992)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Compassion: An evolutionary analysis and empirical review. (2010)Developing Buyer-Seller Relationships (1987)Possessions and the Extended Self (1988)Basics of Qualitative Research (1992)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Naturalistic inquiry (1985)Handbook of Qualitative Research (1994)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Seeking Qualitative Rigor in Inductive Research (2012)The Discovery of Grounded Theory (2017)Handbook of Social Psychology (2013)Brave new world: service robots in the frontline (2018)Case Study Research: Design and Methods (1991)Socioemotional Wealth in Family Firms (2012)Sensemaking in Organizations: Taking Stock and Moving Forward (2013)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Communication and Trust in Global Virtual Teams (1999)Value creation in E‐business (2001)
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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation22,934 cited
  • 1989Building Theories from Case Study Research17,437 cited
  • 2013Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research16,896 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,720 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,415 cited
  • 1999Strategies for Theorizing from Process Data7,044 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2006Universal dimensions of social cognition: warmth and competence4,600 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 2004When Good Brands Do Bad1,553 cited
  • 2000Value Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy1,446 cited
  • 2006A Multicomponent Conceptualization of Authenticity: Theory and Research

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1,400 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
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    • 2024Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries21 cited