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Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming
16 references·6 citing·48 second hop
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References

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291 cited
  • 2008Identifying Formal and Informal Influence in Technology Adoption with Network Externalities246 cited
  • 2016Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms230 cited
  • Cited by

    • 2022An analysis of cross-channel return processing with return-freight insurance for live streaming platforms46 cited
    • 2023Live streaming selling strategies of online retailers with spillover effects44 cited
    • 2024Investigating impulse purchases in live streaming e-commerce: A perspective of match-ups40 cited
    • 2023Discount preannouncement in the digital supply chain era27 cited
    • 2024Quality-differentiated distribution strategies between live streaming and online channels26 cited
    • 2023Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain26 cited