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Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management
16 references·1 citing·50 second hop
Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management (2022)Effect of Digital Marketing on the Busine…The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance (2021)The role of digital marketing…The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)The impact of firm-level and …Twenty-seven years of service research: a literature review and research agenda (2020)Twenty-seven years of service…Information technology adoption on digital marketing communication channel (2019)Information technology adopti…Social media adoption and its impact on firm performance: the case of the UAE (2018)Social media adoption and its…Implementation effects in the relationship between CRM and its performance (2018)Implementation effects in the…Digital marketing strategies, online reviews and hotel performance (2018)Digital marketing strategies,…The impact of social media reviews on restaurant performance: The moderating role of excellence certificate (2016)The impact of social media re…Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study (2015)Effectiveness of Digital Mark…Determinants of social media adoption by B2B organizations (2015)Determinants of social media …Social media adoption: The role of media needs and innovation characteristics (2014)Social media adoption: The ro…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Customer Relationship Management (2010)Customer Relationship Managem…How to Write Up and Report PLS Analyses (2009)How to Write Up and Report PL…The Dimensionality of Organizational Performance and its Implications for Strategic Management Research (2005)The Dimensionality of Organiz…The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size (2023)The Impact of Digital Marketi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The future of competition: co-creating unique value with customers (2004)Are small travel agencies ready for digital marketing? 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References

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  • 2010Customer Relationship Management

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65 cited
  • 2021The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity56 cited
  • 2019Information technology adoption on digital marketing communication channel50 cited
  • Cited by

    • 2023The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size144 cited