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It's about Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women's Professional Sport Team
16 references·0 citing·46 second hop
It's about Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women's Professional Sport Team (2022)It's about Time: A Longitudinal Examinati…Women Sport Fans (2017)Women Sport FansThe Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time (2016)The Development and Change of…Exploring the experiences of female sport fans: A collaborative self-ethnography (2013)Exploring the experiences of …Introducing COBRAs (2011)Introducing COBRAsFactors affecting response rates of the web survey: A systematic review (2009)Factors affecting response ra…Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008)Brand Image and Fan Loyalty i…Segmenting Sport Fans Using Brand Associations: A Cluster Analysis (2007)Segmenting Sport Fans Using B…Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness (2007)Exploring the role of brand t…Development of a Scale to Measure Team Brand Associations in Professional Sport (2006)Development of a Scale to Mea…A Conceptual Framework for Understanding Spectator-Based Brand Equity (2006)A Conceptual Framework for Un…Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers (2003)Understanding Consumer Suppor…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support (2002)Characterizing Consumer Motiv…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…On the Evaluation of Structural Equation Models (1988)Comparative fit indexes in structural models. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2009Factors affecting response rates of the web survey: A systematic review1,521 cited
  • 2011Introducing COBRAs1,467 cited
  • 2008Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment490 cited
  • 2002Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support295 cited
  • 2006A Conceptual Framework for Understanding Spectator-Based Brand Equity268 cited
  • 2006Development of a Scale to Measure Team Brand Associations in Professional Sport235 cited
  • 2003Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers169 cited
  • 2013Exploring the experiences of female sport fans: A collaborative self-ethnography108 cited
  • 2007Segmenting Sport Fans Using Brand Associations: A Cluster Analysis96 cited
  • 2016The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

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94 cited
  • 2017Women Sport Fans92 cited
  • 2007Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness80 cited
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