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Brands, networks, communities: How brand names are wired in the mind
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Brands, networks, communities: How brand names are wired in the mind (2022)Brands, networks, communities: How brand …The consumer psychology of brands (2011)The consumer psychology of br…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…International encyclopedia of the social & behavioral sciences (2006)International encyclopedia of…Brand Concept Maps: A Methodology for Identifying Brand Association Networks (2006)Brand Concept Maps: A Methodo…The New Strategic Brand Management (2004)The New Strategic Brand Manag…Understanding brands, branding and brand equity (2003)Understanding brands, brandin…‘Strategic brand management’ (1998)‘Strategic brand management’Characteristics of memory associations: A consumer-based brand equity perspective (1996)Characteristics of memory ass…‘Building Strong Brands’ (1996)‘Building Strong Brands’Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Architecture of Cognition (1983)Architecture of CognitionThe Computer and Literary Studies (1974)The Computer and Literary Stu…Norms of Word Association (1970)Norms of Word AssociationA STUDY OF ASSOCIATION IN INSANITY (1910)A STUDY OF ASSOCIATION IN INS…Inquiries into human faculty and its development. (1883)Inquiries into human faculty …PSYCHOMETRIC EXPERIMENTS (1879)PSYCHOMETRIC EXPERIMENTSConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Managing Brands in the Social Media Environment (2013)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Dimensions of Consumer Expertise (1987)Managing brand equity : capitalizing on the value of a brand name. (1991)Brand trust in the context of consumer loyalty (2001)Customer-based brand equity for a destination (2007)Examining the role of advertising and sales promotions in brand equity creation (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)A new measure of brand personality (2009)The specificity of luxury management: Turning marketing upside down (2009)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)A model of destination branding: Integrating the concepts of the branding and destination image (2010)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)Explaining voter turnout: A meta-analysis of national and subnational elections (2016)Automated Text Analysis for Consumer Research (2017)Can environmental regulation directly promote green innovation behavior?—— based on situation of industrial agglomeration (2021)Mental Models in Cognitive Science (1980)Attractive Faces Are Only Average (1990)The Impact of Childhood Intelligence on Later Life: Following Up the Scottish Mental Surveys of 1932 and 1947. (2004)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1983Architecture of Cognition5,041 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1883Inquiries into human faculty and its development.2,256 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2006International encyclopedia of the social & behavioral sciences1,947 cited
  • 2004The New Strategic Brand Management707 cited
  • 1996Characteristics of memory associations: A consumer-based brand equity perspective612 cited
  • 2011The consumer psychology of brands544 cited
  • 1998‘Strategic brand management’529 cited
  • 1970Norms of Word Association512 cited
  • 1879PSYCHOMETRIC EXPERIMENTS409 cited
  • 1910A STUDY OF ASSOCIATION IN INSANITY404 cited
  • 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks392 cited
  • 1974The Computer and Literary Studies330 cited
  • 2003Understanding brands, branding and brand equity275 cited

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