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#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions
16 references·8 citing·39 second hop
#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions (2022)#Greenfluencing. 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(2000)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)A taxonomy of behaviour change methods: an Intervention Mapping approach (2015)Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)Communication and Persuasion (1986)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social Influence: Compliance and Conformity (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative, Quantitative, and Mixed Method Approaches (2016)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media engagement behavior (2019)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Online influencer marketing (2022)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)A new scale for the measurement of interpersonal trust1 (1967)The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors (1996)On Energy, Personality, and Health: Subjective Vitality as a Dynamic Reflection of Well‐Being (1997)
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References

  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1992Putting the fear back into fear appeals: The extended parallel process model3,868 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 1963Nebraska Symposium on Motivation, 19612,337 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2008Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages1,363 cited
  • 1988Recent Attribution Research in Consumer Behavior: A Review and New Directions1,040 cited
  • 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type818 cited
  • 2017Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement809 cited
  • 2020The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers699 cited
  • 2018Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge

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638 cited
  • 2020‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing608 cited
  • 2016The effectiveness of celebrity endorsements: a meta-analysis599 cited
  • 2020How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest543 cited
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    • 2025Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam29 cited
    • 2025How Greenfluencers Boost Climate Action: Why Inspirational Green Leadership Matters24 cited
    • 2025The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction19 cited
    • 2024“Do you practice what you preach?” The effects of celebrities’ pro-environmental messages on social media on young adults’ pro-environmental behavior14 cited
    • 2024The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan13 cited
    • 2025Social media influencers can increase collective political beliefs and actions: findings from experiments and a quasi-experimental field study10 cited