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#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy
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#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy (2022)#BankFromHome: Using Advertisement Campai…Marketing bank services to financially vulnerable customers: evidence from an emerging economy (2021)Marketing bank services to fi…Financial services experience and consumption in Nigeria (2021)Financial services experience…The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient? (2020)The New Consumer Behaviour Pa…How Michelin-starred chefs are being transformed into social bricoleurs? An online qualitative study of luxury foodservice during the pandemic crisis (2020)How Michelin-starred chefs ar…Are You Environmentally Conscious Enough to Differentiate between Greenwashed and Sustainable Items? A Global Consumers Perspective (2020)Are You Environmentally Consc…Impact of Media Advertisements on Consumer Behaviour (2019)Impact of Media Advertisement…Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image (2018)Surprise me with your ads! Th…Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018)Misleading Consumers with Gre…GREEN consumption values and Indian consumers’ response to marketing communications (2016)GREEN consumption values and …I Immunise: An evaluation of a values-based campaign to change attitudes and beliefs (2015)I Immunise: An evaluation of …Imagery Fluency and Narrative Advertising Effects (2013)Imagery Fluency and Narrative…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…Using thematic analysis in psychology (2006)Using thematic analysis in ps…MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda (2005)MOVING INTERNATIONAL ADVERTIS…Psychometric Properties of the Posttraumatic Cognitions Inventory (PTCI): A Replication With Motor Vehicle Accident Survivors. (2004)Psychometric Properties of th…The Need for Affect: Individual Differences in the Motivation to Approach or Avoid Emotions (2001)The Need for Affect: Individu…Gamifying Green: Does Gamified Advertisement Affect Consumer Intentions to Use Green Gamified Banking – The Moderating Role of Environmental Concerns (2024)Gamifying Green: Does Gamifie…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Same or Different? 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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 2018Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising483 cited
  • 2001The Need for Affect: Individual Differences in the Motivation to Approach or Avoid Emotions463 cited
  • 2020The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient?381 cited
  • 2004Psychometric Properties of the Posttraumatic Cognitions Inventory (PTCI): A Replication With Motor Vehicle Accident Survivors.191 cited
  • 2005MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD : A New Research Agenda176 cited
  • 2019Impact of Media Advertisements on Consumer Behaviour167 cited
  • 2013Imagery Fluency and Narrative Advertising Effects151 cited
  • 2016GREEN consumption values and Indian consumers’ response to marketing communications145 cited
  • 2018Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image140 cited
  • 2020Are You Environmentally Conscious Enough to Differentiate between Greenwashed and Sustainable Items? A Global Consumers Perspective122 cited
  • 2021Financial services experience and consumption in Nigeria118 cited
  • 2021Marketing bank services to financially vulnerable customers: evidence from an emerging economy

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111 cited
  • 2020How Michelin-starred chefs are being transformed into social bricoleurs? An online qualitative study of luxury foodservice during the pandemic crisis100 cited
  • 2015I Immunise: An evaluation of a values-based campaign to change attitudes and beliefs92 cited
  • Cited by

    • 2024Gamifying Green: Does Gamified Advertisement Affect Consumer Intentions to Use Green Gamified Banking – The Moderating Role of Environmental Concerns7 cited