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The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs’ Performance in Saudi Arabia
16 references·1 citing·40 second hop
The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs’ Performance in Saudi Arabia (2022)The Effect of Marketing Ethics as a Moder…The joint impact of green human resource management, leadership and organizational culture on employees’ green behaviour and organisational environmental performance (2021)The joint impact of green hum…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…How to Write Up and Report PLS Analyses (2009)How to Write Up and Report PL…An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)An empirical comparison of th…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Corporate reputation and sustained superior financial performance (2002)Corporate reputation and sust…Modern Methods for Business Research (1998)Modern Methods for Business R…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The effects of culture on ethical decision-making: An application of Hofstede's typology (1993)The effects of culture on eth…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Business Ethics and Stakeholder Analysis (1991)Business Ethics and Stakehold…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Determining Sample Size for Research Activities (1970)Determining Sample Size for R…The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects (2023)The Impact of Promotional Act…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equation Modeling: Concepts, Issues, and Applications. 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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1970Determining Sample Size for Research Activities18,904 cited
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  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
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  • 1993The effects of culture on ethical decision-making: An application of Hofstede's typology

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656 cited
  • 2021The joint impact of green human resource management, leadership and organizational culture on employees’ green behaviour and organisational environmental performance498 cited
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    • 2023The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects13 cited