SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media
16 references·0 citing·42 second hop
A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media (2022)A Post-Pandemic Exploration of Internatio…David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers (2021)David and Goliath: When and W…Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok (2020)Fan Engagement in 15 Seconds:…Instafamous and social media influencer marketing (2019)Instafamous and social media …Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…Elite Female Athletes’ Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis (2017)Elite Female Athletes’ Percep…Being True to Oneself: Investigating Celebrity Brand Authenticity (2016)Being True to Oneself: Invest…Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram (2015)Communicating via photographs…“It’s Dude Time!” (2015)“It’s Dude Time!”Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Following Celebrities’ Tweets…Branding athletes: Exploration and conceptualization of athlete brand image (2013)Branding athletes: Exploratio…Look Who’s Talking—Athletes on Twitter: A Case Study (2010)Look Who’s Talking—Athletes o…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Qualitative inquiry and research design: choosing among five traditions. (1998)Qualitative inquiry and resea…Qualitative research and evaluation methods (1980)Qualitative research and eval…Compliance, identification, and internalization three processes of attitude change (1958)Compliance, identification, a…A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…The Presentation of Self in Everyday Life. (1956)Mass Media Research: An Introduction (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)DMO online platforms: Image and intention to visit (2017)‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2018)Female athletes' self-representation on social media: A feminist analysis of neoliberal marketing strategies in “economies of visibility” (2018)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The impact of perceived corporate social responsibility on consumer behavior (2005)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)Social Capital in the Creation of Human Capital (1988)Bowling alone: the collapse and revival of American community (2000)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Taking the field: women, men, and sports (2003)Taking the Field: Women, Men, and Sports (2003)Go Out and Play: Youth Sports in America. (2008)“From Fizzle to Sizzle!” Televised Sports News and the Production of Gender-Bland Sexism (2017)A New Age for Media Coverage of Women’s Sport? An Analysis of English Media Coverage of the 2015 FIFA Women’s World Cup (2018)One and Done: The Long Eclipse of Women’s Televised Sports, 1989–2019 (2021)Communication and Persuasion (1986)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social Influence: Compliance and Conformity (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Self-discrepancy: A theory relating self and affect. (1987)‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The Circular Economy – A new sustainability paradigm? (2016)The Bases of Social Power (1986)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)A Relational Model of Authority in Groups (1992)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)
this work references cited by second hop

References

  • 1980Qualitative research and evaluation methods35,808 cited
  • 1998Qualitative inquiry and research design: choosing among five traditions.18,565 cited
  • 1955A study of normative and informational social influences upon individual judgment.4,815 cited
  • 1958Compliance, identification, and internalization three processes of attitude change3,817 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 2019Instafamous and social media influencer marketing1,038 cited
  • 2014Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities759 cited
  • 2015“It’s Dude Time!”376 cited
  • 2015Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram342 cited
  • 2010Look Who’s Talking—Athletes on Twitter: A Case Study314 cited
  • 2013Branding athletes: Exploration and conceptualization of athlete brand image308 cited
  • 2021David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers270 cited
  • 2020

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok
177 cited
  • 2017Elite Female Athletes’ Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis147 cited
  • 2016Being True to Oneself: Investigating Celebrity Brand Authenticity145 cited
  • Cited by

    No citing works inside the corpus for this window.