Article2022

Growing luxury brands through culture‐driven innovation

6 citations0/0 files storedStrategic Change

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Business Strategies and Innovation Corporate Identity and Reputation

Abstract

Abstract The overall objective of the paper is to explore the avenues and success factors to create cultural innovation within the luxury sector. A Brand Culture Canvas was developed that provides a framework to identify the main components of Brand Culture. This framework can be applied for luxury brands to create cultural meaning and innovation.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 6 citations exist upstream.

References

2008Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory 2014Constructing grounded theory 2001Cultural entrepreneurship: stories, legitimacy, and the acquisition of resources 2006The Development of Constructivist Grounded Theory 1974The Concept and Application of Life Style Segmentation 2009The anatomy of the luxury fashion brand 2011Brand and country-of-origin effect on consumers' decision to purchase luxury products 2012Cultural entrepreneurs, cultural entrepreneurship: Music producers mobilising and converting Bourdieu's alternative capitals

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.