References

• 2019RFM model for customer purchase behavior using K-Means algorithm210 cited
• 2021Customer relationship management and its impact on innovation: A literature review116 cited
• 2021RFM-based repurchase behavior for customer classification and segmentation96 cited
• 2020An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm95 cited
• 2020Two-period discount pricing strategies for an e-commerce platform with strategic consumers85 cited
• 2018Customer Relationship Management Research from 2007 to 2016: An Academic Literature Review38 cited
• 2020Intuitive pricing by independent store managers: Challenging beliefs and practices27 cited
• 2018Customer clustering using RFM analysis16 cited
• 2018Customer Segmentation Using Two-Step Mining Method Based on RFM Model14 cited

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