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Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis

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References

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2021A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid20 cited

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Cited by

2023Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country31 cited
2025A vertical portfolio approach to BOP-led growth in emerging markets1 cited