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Is traditional marketing mix still suitable for hotel banquets? An empirical study of banquet marketing in five-star hotels
16 references·0 citing·43 second hop
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References

  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1995Marketing for Hospitality and Tourism1,885 cited
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  • 1964The Concept of the Marketing Mix961 cited
  • 1980Tourism: Principles, practices, philosophies780 cited
  • 2015Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews561 cited
  • 2003Gender and E-Commerce: An Exploratory Study465 cited
  • 2012Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance455 cited
  • 2007Choice Goal Attainment and Decision and Consumption Satisfaction372 cited
  • 2016Application of signaling theory in management research: Addressing major gaps in theory371 cited
  • 2018A Cross-Country Investigation of Corporate Governance and Corporate Sustainability Disclosure: A Signaling Theory Perspective358 cited
  • 2008A new higher education marketing mix: the 7Ps for MBA marketing348 cited
  • 2018Digital marketing strategies, online reviews and hotel performance

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341 cited
  • 1996Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry:300 cited
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