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Artificial intelligence (AI) applications for marketing: A literature-based study
16 references·2 citing·47 second hop
Artificial intelligence (AI) applications for marketing: A literature-based study (2022)Artificial intelligence (AI) applications…Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Leveraging Artificial Intelli…Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review (2021)Artificial intelligence, robo…Artificial Intelligence and Business Value: a Literature Review (2021)Artificial Intelligence and B…Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions (2020)Understanding artificial inte…The role of artificial intelligence in achieving the Sustainable Development Goals (2020)The role of artificial intell…Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization (2020)Rising with the machines: A s…Consumers and Artificial Intelligence: An Experiential Perspective (2020)Consumers and Artificial Inte…Artificial intelligence in supply chain management: A systematic literature review (2020)Artificial intelligence in su…A strategic framework for artificial intelligence in marketing (2020)A strategic framework for art…The future of technology and marketing: a multidisciplinary perspective (2019)The future of technology and …How artificial intelligence will change the future of marketing (2019)How artificial intelligence w…Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases (2019)Frontiers: Machines vs. Human…Building Trust in Artificial Intelligence, Machine Learning, and Robotics (2018)Building Trust in Artificial …Artificial Intelligence in Advertising (2018)Artificial Intelligence in Ad…The Impacts of Robotics, Artificial Intelligence On Business and Economics (2015)The Impacts of Robotics, Arti…The Service Revolution and the Transformation of Marketing Science (2014)The Service Revolution and th…AI-powered marketing: What, where, and how? (2024)AI-powered marketing: What, w…Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework (2023)Drivers of generative artific…The Determinants of Salesperson Performance: A Meta-Analysis (1985)Artificial Intelligence in Service (2018)Algorithm appreciation: People prefer algorithmic to human judgment (2019)Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda (2020)Contributions and Risks of Artificial Intelligence (AI) in Building Smarter Cities: Insights from a Systematic Review of the Literature (2020)I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents (2020)Gender differences in risk taking: A meta-analysis. 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References

  • 2020The role of artificial intelligence in achieving the Sustainable Development Goals3,541 cited
  • 2019How artificial intelligence will change the future of marketing3,472 cited
  • 2020A strategic framework for artificial intelligence in marketing2,614 cited
  • 2020Consumers and Artificial Intelligence: An Experiential Perspective1,395 cited
  • 2021Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review1,320 cited
  • 2021Artificial Intelligence and Business Value: a Literature Review1,266 cited
  • 2020Artificial intelligence in supply chain management: A systematic literature review1,150 cited
  • 2019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases1,147 cited
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  • 2014The Service Revolution and the Transformation of Marketing Science623 cited
  • 2018Artificial Intelligence in Advertising532 cited
  • 2021Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective457 cited
  • 2020Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions

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419 cited
  • 2015The Impacts of Robotics, Artificial Intelligence On Business and Economics403 cited
  • 2018Building Trust in Artificial Intelligence, Machine Learning, and Robotics391 cited
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