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The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism on Multicultural Advertising
16 references·0 citing·48 second hop
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References

  • 1986Psychology of intergroup relations10,626 cited
  • 1987Rediscovering the Social Group: A Self‐Categorization Theory8,091 cited
  • 1982Social Psychology of Intergroup Relations7,948 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers2,211 cited
  • 1990Cosmopolitans and Locals in World Culture1,920 cited
  • 1983Acculturation: Theory, Models, And Some New Findings1,665 cited
  • 1996Perceptions of Racial Group Competition: Extending Blumer's Theory of Group Position to a Multiracial Social Context1,561 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2002The psychology of globalization.1,444 cited
  • 1991Global culture: Nationalism, globalization and modernity1,328 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 2007What we talk about when we talk about ‘global mindset’: Managerial cognition in multinational corporations722 cited

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  • 1970Homophily-Heterophily: Relational Concepts for Communication Research640 cited
  • 2009Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes600 cited
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