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Entrepreneurial Marketing And SMEs Growth In Post Covid-19 Era In Awka, Anambra State, Nigeria
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Entrepreneurial Marketing And SMEs Growth In Post Covid-19 Era In Awka, Anambra State, Nigeria (2022)Entrepreneurial Marketing And SMEs Growth…Strategic agility and performance of small and medium enterprises in the phase of Covid-19 pandemic (2020)Strategic agility and perform…Entrepreneurship Marketing and Performance of SMES in Nigeria (2020)Entrepreneurship Marketing an…Qualitative Inquiry and Research Design : Choosing Among Five Approaches (2017)Qualitative Inquiry and Resea…The Role of SMEs and Entrepreneurship on Economic Growth in Emerging Economies within the Post-Crisis Era: an Analysis from Turkey (2016)The Role of SMEs and Entrepre…Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Qualitative Inquiry and Resea…Marketing capabilities and firm performance: literature review and future research agenda (2015)Marketing capabilities and fi…The Effects of Entrepreneurial Marketing Practices on the Growth of Hair Salons: A Case Study of Hair Salons in Kiambu Township (2013)The Effects of Entrepreneuria…Marketing Management 14th ed (2012)Marketing Management 14th edEntrepreneurial marketing in small businesses: A conceptual exploration (2011)Entrepreneurial marketing in …Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Entrepreneurial Marketing: A …Entrepreneurial marketing – a historical perspective on development and practice (2001)Entrepreneurial marketing – a…The Capabilities of Market-Driven Organizations (1994)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Co-creation experiences: The next practice in value creation (2004)From social network to firm performance (2018)Firm capabilities and export performance of small firms: A meta-analytical review (2020)International dynamic marketing capabilities: developments and a research agenda (2024)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing (2015)SMEs and Marketing: A Systematic Literature Review (2016)Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy (2017)Marketing and entrepreneurship in SMEs : An innovative approach (1995)Entrepreneurial learning: a process of co‐participation (2004)Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage (2006)Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation (2009)From Marketing Mix to Relationship Marketing (1994)Capitalism, Socialism and Democracy (1997)The Evolution and Development of Entrepreneurial Marketing (2008)A Competency-Based Perspective on Entrepreneurship Education: Conceptual and Empirical Insights (2013)New Venture Creation Entrepreneurship for the 21st Century (2014)Understanding the small business sector (1995)Small and Medium Enterprises Across the Globe (2007)Small and Medium-Sized Enterprises Financing: A Review of Literature (2013)Management dynamics in the knowledge economy (2016)Small and Medium Enterprises and Global Risks: Evidence from Manufacturing SMEs in Turkey (2020)Small and medium-sized enterprises and economic growth in Pakistan: An ARDL bounds cointegration approach (2021)Dynamic capabilities and strategic management (1997)Dynamic Capabilities and Strategic Management (1997)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Determining the impact of Covid-19 on the business norms and performance of SMEs in China (2021)Corporate Outsourcing and Organizational Performance in Nigerian Investment Banks (2023)DO REMITTANCES MITIGATE POVERTY? AN EMPIRICAL EVIDENCE FROM 15 SELECTED ASIAN ECONOMIES (2023)Qualitative Content Analysis (2014)Thematic Analysis (2017)The Coding Manual for Qualitative Researchers (2022)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)Journal article reporting standards for qualitative primary, qualitative meta-analytic, and mixed methods research in psychology: The APA Publications and Communications Board task force report. (2018)Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development (2011)Exploring the digitalization impact on consumer decision-making in retail banking (2018)Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention (2020)
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References

  • 2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches22,104 cited
  • 2017Qualitative Inquiry and Research Design : Choosing Among Five Approaches16,035 cited
  • 2002Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives771 cited
  • 2011Entrepreneurial marketing in small businesses: A conceptual exploration349 cited
  • 2012Marketing Management 14th ed279 cited
  • 2001Entrepreneurial marketing – a historical perspective on development and practice272 cited
  • 2020Strategic agility and performance of small and medium enterprises in the phase of Covid-19 pandemic128 cited
  • 2015Marketing capabilities and firm performance: literature review and future research agenda112 cited
  • 2016The Role of SMEs and Entrepreneurship on Economic Growth in Emerging Economies within the Post-Crisis Era: an Analysis from Turkey96 cited
  • 2020Entrepreneurship Marketing and Performance of SMES in Nigeria9 cited
  • 2013The Effects of Entrepreneurial Marketing Practices on the Growth of Hair Salons: A Case Study of Hair Salons in Kiambu Township6 cited

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