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What do you see and what do you recall?: Using eye tracking to understand product placement
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References

  • 2018Flexible Coding of In-depth Interviews: A Twenty-first-century Approach1,622 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • n.d.Applied qualitative research design a total quality framework approach577 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 2017Better together? Harnessing the power of brand placement through program sponsorship messages343 cited
  • 2013Consumers' green involvement and the persuasive effects of emotional versus functional ads316 cited
  • 2007The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior243 cited
  • 2018Does It Pay to Be Real? Understanding Authenticity in TV Advertising211 cited
  • 2014Handling the Hawthorne effect: The challenges surrounding a participant observer163 cited
  • 2020Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence151 cited
  • 2020Child Social Media Influencers and Unhealthy Food Product Placement114 cited
  • 2019Product Placement in Mass Media: A Review and Bibliometric Analysis112 cited
  • 2010How media factors affect audience responses to brand placement104 cited
  • 1997

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The proceedings of the 1997 conference of the American Academy of Advertising
88 cited
  • 2008Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes76 cited
  • 2021Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion61 cited
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