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ArticleOptimal promotion strategies of online marketplaces

Xianghui Cheng2022

Article2022

Optimal promotion strategies of online marketplaces

Xianghui Cheng · Shiming Deng · Xuan Jiang · Yanhai Li

36 citations·0/0 files stored·European Journal of Operational Research

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Digital Platforms and Economics

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References

1979Prospect Theory: An Analysis of Decision under Risk 2007z-Tree: Zurich toolbox for ready-made economic experiments 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2000Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence 1962An Experimental Study of Competitive Market Behavior 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model 2008Dual Sales Channel Management with Service Competition 2008Learning by Doing in the Newsvendor Problem: A Laboratory Investigation of the Role of Experience and Feedback

Cited by

2023Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons 2024Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel 2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?2023Direct or Indirect? Implications of the retailer’s investment choices on the manufacturer’s encroachment strategy

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Details

Year2022

Typearticle

Published2022-08-19

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations36

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.ejor.2022.08.020

openalex_workW4295024855

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