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Optimal promotion strategies of online marketplaces
16 references·4 citing·36 second hop
Optimal promotion strategies of online marketplaces (2022)Optimal promotion strategies of online ma…The optimal combination between selling mode and logistics service strategy in an e-commerce market (2020)The optimal combination betwe…Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Agency selling or reselling: …Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Marketplace, Reseller, or Hyb…Channel Selection and Contracting in the Presence of a Retail Platform (2018)Channel Selection and Contrac…Strategic introduction of the marketplace channel under spillovers from online to offline sales (2017)Strategic introduction of the…Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1 (2017)Platform or Wholesale? A Stra…Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Agency Selling or Reselling? …The Strategic Role of Third-Party Marketplaces in Retailing (2013)The Strategic Role of Third-P…Competition and Coordination in Online Marketplaces (2012)Competition and Coordination …Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Firm Strategies in the “Mid T…Learning by Doing in the Newsvendor Problem: A Laboratory Investigation of the Role of Experience and Feedback (2008)Learning by Doing in the News…Dual Sales Channel Management with Service Competition (2008)Dual Sales Channel Management…z-Tree: Zurich toolbox for ready-made economic experiments (2007)z-Tree: Zurich toolbox for re…Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence (2000)Decision Bias in the Newsvend…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …An Experimental Study of Competitive Market Behavior (1962)An Experimental Study of Comp…Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel (2024)Pricing strategy based on a s…Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce? (2023)Optimal distribution strategy…Direct or Indirect? Implications of the retailer’s investment choices on the manufacturer’s encroachment strategy (2023)Direct or Indirect? Implicati…Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons (2023)Coupon promotion and inventor…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Channel Conflict and Coordination in the E‐Commerce Age (2004)Price and lead time decisions in dual-channel supply chains (2009)Carbon emission reduction decisions in the retail-/dual-channel supply chain with consumers' preference (2016)Online and Offline Information for Omnichannel Retailing (2016)Moral Hazard and Observability (1979)Platform Competition in Two-Sided Markets (2003)Competition in two-sided markets (2006)Digitalization in retailing: multi-sided platforms as drivers of industry transformation (2017)Threat of platform‐owner entry and complementor responses: Evidence from the mobile app market (2019)Should platforms be allowed to sell on their own marketplaces? (2022)Judgment under Uncertainty: Heuristics and Biases (1975)Prospect theory: An analysis of decision under risk (1988)Behavior in operations management: Assessing recent findings and revisiting old assumptions (2006)Behavioral Causes of the Bullwhip Effect and the Observed Value of Inventory Information (2006)Overcoming Algorithm Aversion: People Will Use Imperfect Algorithms If They Can (Even Slightly) Modify Them (2016)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Channel Structures of Online Retail Platforms (2021)Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms (2021)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Pricing and the Newsvendor Problem: A Review with Extensions (1999)Supply Chain Coordination with Contracts (2003)Toward a Theory of Behavioral Operations (2008)Trust in Forecast Information Sharing (2011)Managing Channel Profits (1983)Price Competition in a Channel Structure with a Common Retailer (1991)Are people conditionally cooperative? Evidence from a public goods experiment (2001)Altruistic punishment in humans (2002)Do Women Shy Away From Competition? Do Men Compete Too Much? (2007)Optimal selling format considering price discount strategy in live-streaming commerce (2023)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Industrial Organization Theory and Experimental Economics (2001)Constructivist and Ecological Rationality in Economics (2003)Chapter 8 The Economics of Fairness, Reciprocity and Altruism – Experimental Evidence and New Theories (2006)
this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 2007z-Tree: Zurich toolbox for ready-made economic experiments9,517 cited
  • 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
  • 2000Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence1,087 cited
  • 1962An Experimental Study of Competitive Market Behavior1,081 cited
  • 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model855 cited
  • 2008Dual Sales Channel Management with Service Competition457 cited
  • 2008Learning by Doing in the Newsvendor Problem: A Laboratory Investigation of the Role of Experience and Feedback455 cited
  • 2011Firm Strategies in the “Mid Tail” of Platform-Based Retailing448 cited
  • 2019Agency selling or reselling: E-tailer information sharing with supplier offline entry418 cited
  • 2018Channel Selection and Contracting in the Presence of a Retail Platform398 cited
  • 2017Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1349 cited
  • 2012Competition and Coordination in Online Marketplaces346 cited
  • 2017Strategic introduction of the marketplace channel under spillovers from online to offline sales345 cited

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  • 2020The optimal combination between selling mode and logistics service strategy in an e-commerce market317 cited
  • 2013The Strategic Role of Third-Party Marketplaces in Retailing296 cited
  • Cited by

    • 2023Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons30 cited
    • 2024Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel29 cited
    • 2023Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?26 cited
    • 2023Direct or Indirect? Implications of the retailer’s investment choices on the manufacturer’s encroachment strategy14 cited