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Artificial intelligence ecosystems for marketing communications
8 references·3 citing·44 second hop
Artificial intelligence ecosystems for marketing communications (2022)Artificial intelligence ecosystems for ma…In AI we trust? Perceptions about automated decision-making by artificial intelligence (2020)In AI we trust? Perceptions a…AI super-powers: China, Silicon Valley and the new world order (2019)AI super-powers: China, Silic…Opportunities for and Pitfalls of Using Big Data in Advertising Research (2017)Opportunities for and Pitfall…Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments (2017)Customer Acquisition via Disp…On the Go: How Mobile Shopping Affects Customer Purchase Behavior (2015)On the Go: How Mobile Shoppin…Real-time bidding for online advertising (2013)Real-time bidding for online …The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems (1996)The Death of Competition: Lea…Predators and prey: a new ecology of competition. (1993)Predators and prey: a new eco…Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research (2025)Mapping the landscape of mark…Public Relations Meets Artificial Intelligence: Assessing Utilization and Outcomes (2024)Public Relations Meets Artifi…Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising (2022)Editorial: Perspectives on ad…Optimal Auction Design (1981)Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)The impact of consumer multi-homing on advertising markets and media competition (2018)Online Display Advertising Markets: A Literature Review and Future Directions (2020)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding consumers’ continuance intention towards mobile purchase: A theoretical framework and empirical study – A case of China (2015)Understanding Customer Experience Throughout the Customer Journey (2016)A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust (2019)Analysis of Panel Data (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Critical analysis of Big Data challenges and analytical methods (2016)A Decade of Online Advertising Research: What We Learned and What We Need to Know (2019)Brand Communication in Social Media: A Research Agenda (2019)Social media marketing: Who is watching the watchers? (2019)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err (2014)Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy (2016)What influences algorithmic decision-making? A systematic literature review on algorithm aversion (2021)The General Attitudes towards Artificial Intelligence Scale (GAAIS): Confirmatory Validation and Associations with Personality, Corporate Distrust, and General Trust (2022)Trust in AI: progress, challenges, and future directions (2024)Some aspects of the sequential design of experiments (1952)Bandit Processes and Dynamic Allocation Indices (1979)Finite-time Analysis of the Multiarmed Bandit Problem (2002)Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments (2019)The power of generative marketing: Can generative AI create superhuman visual marketing content? (2024)Naturalistic inquiry (1985)Basics of Qualitative Research (1992)Qualitative research: Methods in the social sciences (2006)A Review of Artificial Intelligence Research in Peer-Reviewed Communication Journals (2025)Revisiting PR professionalism and ethics in the generative AI era through PR practitioners’ insights (2025)Building Theories from Case Study Research (1989)Dynamic capabilities and strategic management (1997)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Unpacking the innovation ecosystem construct: Evolution, gaps and trends (2016)Digital platform ecosystems (2019)Circular business models: A review (2020)Cooperation and competition in relationships between competitors in business networks (1999)Environmental dynamism, capital structure and performance: a theoretical integration and an empirical test (2000)Toward a Geoeconomic Order in International Trade and Investment (2019)Is artificial intelligence greening global supply chains? Exposing the political economy of environmental costs (2020)The Evolutionary Dynamics of the Artificial Intelligence Ecosystem (2021)
this work references cited by second hop

References

  • 1993Predators and prey: a new ecology of competition.3,302 cited
  • 1996The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems1,684 cited
  • 2020In AI we trust? Perceptions about automated decision-making by artificial intelligence1,036 cited
  • 2019AI super-powers: China, Silicon Valley and the new world order618 cited
  • 2015On the Go: How Mobile Shopping Affects Customer Purchase Behavior559 cited
  • 2017Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments261 cited
  • 2013Real-time bidding for online advertising217 cited
  • 2017Opportunities for and Pitfalls of Using Big Data in Advertising Research104 cited

Cited by

  • 2024Public Relations Meets Artificial Intelligence: Assessing Utilization and Outcomes51 cited
  • 2025Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research20 cited
  • 2022Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising16 cited

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