References

• 2019RFM model for customer purchase behavior using K-Means algorithm210 cited
• 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
• 2010A review of the application of RFM model155 cited
• 2020An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm95 cited
• 2012Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees85 cited
• 2018Hybrid soft computing approach based on clustering, rule mining, and decision tree analysis for customer segmentation problem: Real case of customer-centric industries82 cited
• 2016The New Model of Customer Segmentation in Postal Enterprises25 cited
• 2021Identifying customer priority for new products in target marketing: Using RFM model and TextRank12 cited

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