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Marketing-as-practice: A framework and research agenda for value-creating marketing activity
16 references·1 citing·46 second hop
Marketing-as-practice: A framework and research agenda for value-creating marketing activity (2022)Marketing-as-practice: A framework and re…Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…Practice theory, work and organization : an introduction (2013)Practice theory, work and org…The Dynamics of Social Practice: Everyday Life and How it Changes (2012)The Dynamics of Social Practi…Theorizing Practice and Practicing Theory (2011)Theorizing Practice and Pract…Co-creation and co-destruction: A practice-theory based study of interactive value formation (2011)Co-creation and co-destructio…How Brand Community Practices Create Value (2009)How Brand Community Practices…Completing the Practice Turn in Strategy Research (2006)Completing the Practice Turn …Consumption and Theories of Practice (2005)Consumption and Theories of P…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Micro Strategy and Strategizing: Towards an Activity‐Based View (2003)Micro Strategy and Strategizi…Toward a Theory of Social Practices (2002)Toward a Theory of Social Pra…V alue‐based B usiness S trategy (1996)V alue‐based B usiness S trat…Social Practices (1996)Social PracticesMarket Orientation and the Learning Organization (1995)Market Orientation and the Le…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Towards a Marketing Renaissance: Challenging Underlying Assumptions (2023)Towards a Marketing Renaissan…Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Situated Learning: Legitimate Peripheral Participation. (1994)Communities of practice learning, meaning, and identity (1999)10 Sociomateriality: Challenging the Separation of Technology, Work and Organization (2008)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Distinction: A Social Critique of the Judgement of Taste. (1985)The Logic of Practice (1990)Green Consumption: Behavior and Norms (2010)Student engagement literature review (2010)Distinction: A Social Critique of the Judgement of Taste* (2018)Studies in Ethnomethodology. (1968)Central Problems in Social Theory (1979)The Constitution of Society. Outline of the Theory of Structuration (1984)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Situated Learning (1991)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Possessions and the Extended Self (1988)Managing the co-creation of value (2007)The Interpretation of Cultures (2017)Meta-analysis in clinical trials (1986)Using thematic analysis in psychology (2006)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)The art of writing literature review: What do we know and what do we need to know? (2020)How to conduct a bibliometric analysis: An overview and guidelines (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)The Discovery of Grounded Theory (2017)Critical service logic: making sense of value creation and co-creation (2012)Products that go round: exploring product life extension through design (2014)Ordering theories: Typologies and conceptual frameworks for sociotechnical change (2017)Public perceptions of and responses to new energy technologies (2019)
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References

  • 2019Literature review as a research methodology: An overview and guidelines11,435 cited
  • 2002Toward a Theory of Social Practices5,539 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 2012The Dynamics of Social Practice: Everyday Life and How it Changes3,782 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2005Consumption and Theories of Practice2,675 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 1996Social Practices2,180 cited
  • 2006Completing the Practice Turn in Strategy Research1,970 cited
  • 2011Theorizing Practice and Practicing Theory1,753 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 2013Practice theory, work and organization : an introduction1,604 cited
  • 2003Micro Strategy and Strategizing: Towards an Activity‐Based View1,107 cited
  • 1996V alue‐based B usiness S trategy999 cited
  • 2011Co-creation and co-destruction: A practice-theory based study of interactive value formation

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  • 2023Towards a Marketing Renaissance: Challenging Underlying Assumptions23 cited