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Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
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Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis (2022)Societal Spillovers of TV Advertising: So…TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands (2021)TV Advertising Effectiveness …The Influence of Social Norms on Consumer Behavior: A Meta-Analysis (2021)The Influence of Social Norms…Negative attitudes about facemasks during the COVID-19 pandemic: The dual importance of perceived ineffectiveness and psychological reactance (2021)Negative attitudes about face…Better Marketing for a Better World (2021)Better Marketing for a Better…The COVID-19 Pandemic and the $16 Trillion Virus (2020)The COVID-19 Pandemic and the…Impact on mental health and perceptions of psychological care among medical and nursing staff in Wuhan during the 2019 novel coronavirus disease outbreak: A cross-sectional study (2020)Impact on mental health and p…Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants (2017)Positive Spillovers and Free …The Unfavorable Economics of Measuring the Returns to Advertising * (2015)The Unfavorable Economics of …How Well Does Advertising Work? 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References

  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 2010Use of mass media campaigns to change health behaviour2,483 cited
  • 2020Impact on mental health and perceptions of psychological care among medical and nursing staff in Wuhan during the 2019 novel coronavirus disease outbreak: A cross-sectional study1,516 cited
  • 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage1,094 cited
  • 2020The COVID-19 Pandemic and the $16 Trillion Virus810 cited
  • 2008Public Perception of Climate Change599 cited
  • 2011How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities460 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 1981Public Administration Review425 cited
  • 2021Negative attitudes about facemasks during the COVID-19 pandemic: The dual importance of perceived ineffectiveness and psychological reactance319 cited
  • 2021Better Marketing for a Better World298 cited
  • 2015The Unfavorable Economics of Measuring the Returns to Advertising *283 cited
  • 1986Salience Effects in Brand Recall273 cited
  • 2021The Influence of Social Norms on Consumer Behavior: A Meta-Analysis250 cited

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  • 2017Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants199 cited
  • 2021TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands146 cited
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