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Unlocking the black box of sponsorship in participant-based sport
16 references·3 citing·52 second hop
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(2006)Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets (2010)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)Financial Ratios As Predictors of Failure (1966)FINANCIAL RATIOS, DISCRIMINANT ANALYSIS AND THE PREDICTION OF CORPORATE BANKRUPTCY (1968)An Index of Factorial Simplicity (1974)Financial credit risk assessment: a recent review (2015)Exploring the synergetic effects of sample types on the performance of ensembles for credit risk and corporate bankruptcy prediction (2018)Impact of climate change mitigation policies on corporate financial performance: Evidence‐based on European publicly listed firms (2020)The Role of Sponsorship in the Marketing Communications Mix (1991)Sponsorship: From Management Ego Trip to Marketing Success (1996)The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products (2008)Does sponsorship work in the same way in different sponsorship contexts? (2010)Explaining and Articulating the Fit Construct in Sponsorship (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)Identity salience and the influence of differential activation of the social self-schema on advertising response. (2002)The impact of the alliance on the partners: A look at cause–brand alliances (2004)
this work references cited by second hop

References

  • 1985Measuring the Involvement Construct6,012 cited
  • 2001The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport1,079 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
  • 2013Measuring firm performance using financial ratios: A decision tree approach430 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
  • 2006Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions209 cited
  • 2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program166 cited
  • 2007Consumer Satisfaction with an Action Sports Event166 cited
  • 2013Racism, Football Fans, and Online Message Boards146 cited
  • 2006Consumer Awareness of Sponsorship at Grassroots Sport Events132 cited

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  • 1985Attitude organization and the attitude-behavior relation: A reply to Dillon and Kumar.121 cited
  • 2014Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis120 cited
  • Cited by

    • 2023Fan identification in football: professional football players and clubs competing for fan loyalty18 cited
    • 2025The impact of health communication through sports social media on adolescents’ sport participation attitudes: a moderated mediation model15 cited
    • 2025Impact and development of sport sponsorship: a three-decade bibliometric analysis (1993–2024)12 cited