Article2022

The greater the incentives, the better the effect? Interactive moderating effects on the relationship between green motivation and green creativity

35 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

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Environmental Sustainability in Business Diverse Aspects of Tourism Research Job Satisfaction and Organizational Behavior

Abstract

Purpose This study aims to address the gap in hospitality and tourism (H&T) research concerning green creativity (GC) and seeks to identify the ways in which the interaction between spiritual incentives (SI) and material incentives (MI) affects the relationships among green intrinsic motivation (GIM), green extrinsic motivation (GEM) and GC. Design/methodology/approach In accordance with the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines, this paper examines studies related to GC in the H&T industry and analyses them using content analysis and critical analysis. Findings By integrating self-determination theory and the componential theory of creativity, this study enhances the understanding of the interactive moderating role played by SI and MI in the relationship between green motivation and GC. When the level of SI is high and the level of MI is low, GIM has the strongest positive impact on GC. When the levels of MI and SI are both high, GEM has the strongest positive effect on GC. Practical implications In practical terms, “high SI-low MI” is the optimal combination for achieving high GC and promoting sustainable long-term green-oriented incentives. Originality/value To the best of the authors’ knowledge, this paper represents the first investigation of the interactive moderating effects of SI and MI on the relationships among GIM, GEM and GC, thus enriching the research on the factors influencing green motivation and GC. In addition, this paper proposes a better decision-making basis for organizations facing a green-oriented incentive situation, according to which “high SI-low MI” can facilitate the achievement of high GC at a low cost.

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References

2021The PRISMA 2020 statement: an updated guideline for reporting systematic reviews 2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior 1943A theory of human motivation.1985The general causality orientations scale: Self-determination in personality 1997Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do 2014Intrinsic motivation and extrinsic incentives jointly predict performance: A 40-year meta-analysis.2004Intrinsic Need Satisfaction: A Motivational Basis of Performance and Weil‐Being in Two Work Settings 1 2012The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity

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