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Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

2 references·16 citing·50 second hopsampled

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References

2019Technological disruptions in services: lessons from tourism and hospitality960 cited
2017Smart hospitality—Interconnectivity and interoperability towards an ecosystem640 cited

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2023Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences174 cited
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2023The post COVID-19 pandemic era: Changes in teaching and learning methods for management educators

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166 cited

2023Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return149 cited

2022The effect of hotel livestreaming on viewers’ purchase intention: Exploring the role of parasocial interaction and emotional engagement146 cited

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2023Rethinking Metaverse Tourism: A Taxonomy and an Agenda for Future Research128 cited

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