Construction and Development of Modern Brand Marketing Management Mode Based on Artificial Intelligence

Abstract

The continuous development of the times and the application of artificial intelligence technology are more mature and common; as a new concept and way of thinking artificial intelligence technology plays an important role in brand marketing, brand marketing artificial intelligence era has truly arrived. Based on such a background, it is necessary to explore the value of artificial intelligence in brand marketing management and specific implementation strategies. With the help of artificial intelligence technology, we can realize the accurate capture of consumer demand, the accurate portrayal of consumer groups, and the high quality of brand marketing. The essence of strategic brand management is a brand management system based on brand value. With the help of the brand management system, all the company’s contents are integrated and used to guide all the company’s business actions. At the same time, the company’s brand plan and framework are properly adjusted to constantly improve the brand’s own value and promote the sustainable development of the brand and the company. In this paper, we briefly explain and analyze several brand marketing management modes and management countermeasures commonly used by modern enterprises and discuss the problems and optimization countermeasures in modern enterprise brand marketing management, hoping to enlighten the enhancement of enterprise brand marketing promotion effect and promote the sustainable development of enterprises.

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