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Construction and Development of Modern Brand Marketing Management Mode Based on Artificial Intelligence

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2020An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance411 cited
2002Relationship marketing orientation: scale development and cross-cultural validation267 cited
2010The Role of Parent Brand Quality for Service Brand Extension Success187 cited
2020RETRACTED ARTICLE: Analysis on the construction of ideological and political education system for college students based on mobile artificial intelligence terminal53 cited
1999Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices22 cited

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2023Innovative Business Research in Finance and Marketing System Based on Ethically Governed Artificial Intelligence11 cited

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