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Reaching for rigor and relevance: better marketing research for a better world
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  • 2004Save More Tomorrow™: Using Behavioral Economics to Increase Employee Saving2,490 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 2017Nudging and Boosting: Steering or Empowering Good Decisions808 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • 2021Better Marketing for a Better World298 cited
  • 2008Can the Food Industry Play a Constructive Role in the Obesity Epidemic?222 cited
  • 2019Creating Boundary-Breaking, Marketing-Relevant Consumer Research156 cited
  • 2021Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge131 cited
  • 2008Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand128 cited
  • 2021Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces80 cited
  • 2019Frugality Is Hard to Afford66 cited
  • 2013You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.48 cited
  • 2022Marketing insights from text analysis40 cited
  • 2021The Adverse Effect of Choice in Donation Decisions30 cited
  • 2020Gender (Still) Matters in Business School

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  • 2020Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets22 cited
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