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Marketing strategies of the female-only gym industry: A case-based industry perspective
16 references·0 citing·48 second hop
Marketing strategies of the female-only gym industry: A case-based industry perspective (2022)Marketing strategies of the female-only g…The Role of Culture in International Relationship Marketing (2014)The Role of Culture in Intern…The development of loyalty among novice and experienced customers of sport and fitness centres (2014)The development of loyalty am…Female athletes, women's sport, and the sport media commercial complex: Have we really “come a long way, baby”? (2014)Female athletes, women's spor…“The Love of My Life” (2012)“The Love of My Life”Women’s Sport Spectatorship: An Exploration of Men’s Influence (2011)Women’s Sport Spectatorship: …Women in sport – gender relations and future perspectives1 (2010)Women in sport – gender relat…Social and Spatial Influence of Customers on Other Customers in the Social-Servicescape (2010)Social and Spatial Influence …Interviewing as qualitative research a guide for researchers in education and the social sciences (2006)Interviewing as qualitative r…Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers (2003)Understanding Consumer Suppor…Research methods in sport and exercise psychology: quantitative and qualitative issues (2001)Research methods in sport and…Targets and Standards of Quality in Sport Services (2000)Targets and Standards of Qual…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…Firm but Shapely, Fit but Sexy, Strong but Thin: The Postmodern Aerobicizing Female Bodies (1995)Firm but Shapely, Fit but Sex…Judging the quality of case study reports (1990)Judging the quality of case s…A Synthesised Service Quality Model with Managerial Implications (1990)A Synthesised Service Quality…Qualitative research and evaluation methods (1980)Qualitative research and eval…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Construct validity of the Profile of Mood States — Adolescents for use with adults (2003)Research methods for sport studies. (2004)Stress in elite sport performers: A comparative study of competitive and organizational stressors (2005)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Value in business markets: What do we know? Where are we going? (2005)A hierarchical analysis of the green consciousness of the Egyptian consumer (2007)Sensory marketing: the multi‐sensory brand‐experience concept (2011)Street Phenomenology (2003)How learning in an inverted classroom influences cooperation, innovation and task orientation (2012)The pursuit of quality in grounded theory (2020)We Can Be Athletic and Feminine, But Do We Want To? Challenging Hegemonic Femininity in Women's Sport (2001)Living the Paradox: Female Athletes Negotiate Femininity and Muscularity (2004)“Fitspiration” on Social Media: A Content Analysis of Gendered Images (2017)
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References

  • 1980Qualitative research and evaluation methods35,808 cited
  • 2006Interviewing as qualitative research a guide for researchers in education and the social sciences9,932 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 2014Female athletes, women's sport, and the sport media commercial complex: Have we really “come a long way, baby”?474 cited
  • 1990Judging the quality of case study reports460 cited
  • 1995Firm but Shapely, Fit but Sexy, Strong but Thin: The Postmodern Aerobicizing Female Bodies414 cited
  • 2001Research methods in sport and exercise psychology: quantitative and qualitative issues381 cited
  • 2014The Role of Culture in International Relationship Marketing321 cited
  • 2010Women in sport – gender relations and future perspectives1280 cited
  • 2000Targets and Standards of Quality in Sport Services245 cited
  • 1990A Synthesised Service Quality Model with Managerial Implications225 cited
  • 2003Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers169 cited
  • 2014The development of loyalty among novice and experienced customers of sport and fitness centres137 cited
  • 2010Social and Spatial Influence of Customers on Other Customers in the Social-Servicescape108 cited

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  • 2012“The Love of My Life”91 cited
  • 2011Women’s Sport Spectatorship: An Exploration of Men’s Influence76 cited
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